Tuesday, February 17, 2009

Revamping my website, improving my marketing and making the most of what I have

Lately I have been thinking I need to revamp my website, mcmullensmith.com. Although I am very happy with it and worked hard to design and write the code, I feel it's not telling the whole story.

I pretty much have a rotating gallery of recent work or work I am most proud of and little else aside from a bio and basic contact information. Most friends that look at my site say it's great but one pointed out a flaw a few months ago, she said there's nothing but naked ladies and one black man, which was an exaggeration since many of the ladies were fully clothed. But that did point out a big problem, although I do a lot of nude work I don't want to be pigeon holed into just that, I love doing portraiture and beauty, I'm also starting to get into still life, travel and landscape photography and my dream would be fashion editorial but I'm not conveying that.

I'm also not displaying bodies of work as a whole. I like to work in series, it's my way of pretending I'm a real artist, and I should be displaying the work as a whole, not disjointed, scattered among other photos. Albert Watson scrambles up the work on his site, which I find irritating, don't get me started on the awful navigation but I like to see the photographs from a series paired together, not strewn about.

The big impetus to the revamping was a portrait session last week. I have spent the past year exploring figure studies and other subjects and have shot very little portraiture. I would like to change that and having a site that screams "I shoot nudes!" isn't going to help.

Anyway, I'm going to start the process of reworking my site, I want to keep the general design the same and break the work down into subjects and series. I also want to make better use of some of the online services I use such as Photoshelter and Flickr.

My first step will be looking at, again, photographer sites I think are successful and take notes on what I like/don't like with each site. In all honesty I modeled my site like Matthew Rolston's but what works for Mr. Rolston may not work for me and I bet he's not banking on or getting any business from his site, I mean, right? I'll have to investigate this....

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